外贸邮件范文
外贸邮件怎么发? 下面是我为你整理的外贸邮件范文，希望对你有用!
外贸邮件范文1
简山差主动跟新买家建立联系
Dear Mr. Jones:
We understand from your information posted on Alibaba.com that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.
We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at which includes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon.
唯竖Sincerely,
John Roberts
对新买家要求建立业务联系的回复
Dear Mr. Jones:
We have received your letter of 9th April showing your interest in our complete product information.
Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at which includes our latest product line.
We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.
Sincerely,.
向拦皮老客户介绍公司新的产品信息
Dear Mr. Jones:
We have refreshed our online catalog at , and now it covers the latest new products, which are now available from stock.
We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We would be very happy to send samples to you for close inspection.
We will keep you informed on our progress and look forward to hearing from you.
Sincerely,
回复对某个产品的查询
Dear Mr. Jones:
Thank you for your inquiry of 16 March. We are pleased to hear that you are interested in our product "toaster".
We've enclosed the photo and detailed information of the product for your reference:
Product: toaster
Specification: xxxxxxxxxxxxxxx
Package: 1pcs/box Price: 10usd/pcs
Payment: L/C
For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%. Payment is to be made by irrevocable L.C at sight.
We look forward to receiving your first order.
Sincerely,
无法提供对方查询中所要求的产品时
Dear Mr. Jones:
Thank you for your enquiry of 12 March cate 9 cable.
We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.
We would, however, like to take this opportunity to offer the following material as a close substitute:
Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.
Please visit our catalog at for more information on this item. If you find the product acceptable, please email us as soon as possible.
Sincerely,
查询对方公司的产品
Dear Sir or Madam:
We know that you are exporters of textile fabrics.
We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.
We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.
When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items. Prices quoted should include insurance and freight to San Francisco.
Sincerely,
外贸邮件范文2
作为买家，认为对方报价太高
Dear Mr. Jones,
We acknowledge receipt of both your offer of May 6 and the samples of Men's Shirts, and thank you for these.
While appreciating the good quality of your shirts, we find your price is rather too high for the market we wish to supply.
We have also to point out that the Men's Shirts are available in our market from several European manufacturers, all of them are at prices from 10% to 15% below the price you quoted.Such being the case, we have to ask you to consider if you can make reduction in your price, say 10%.As our order would be worth around US$50,000, you may think it worthwhile to make a concession.
We are looking forward to your reply,
Sincerely,
要求对方开立信用证
Dear Mr. Jones:
With reference to the 4,000 dozen shirts under our Sales Confirmation No.SX260, we wish to draw your attention to the fact that the date of delivery is approaching but up to the present we have not received the covering L/C.
Please do you utmost to expedite its establishment so that we may execute the order within the prescribed time. In order to avoid subsequent amendments, please see to it that the L/C stipulations are in exact accordance with the terms of the contract.
We look forward to receiving your favorable response at an early date.
Sincerely,
因对方未能如期信用证而交涉
Dear Mr. Jones:
With reference to our Sales Confirmation No.825 dated August 10, 2002, we regret to say that your letter of credit has not yet reached us up to the time of writing. This has caused us much inconvenience as we have already made preparations for shipment according to the stipulations of the said Sales Confirmation.
You must be aware that the terms and conditions of a contract once signed should be strictly observed, failure to abide by them will mean violation of contract. If you refer to our Sales
Confirmation, you will see the clause reading: "The Buyer shall establish the covering Letter of Credit before 30th August, 2002, failing which the Seller reserves the right to rescind the contract without further notice." The goods you ordered have been ready for quite some time and the demand of late has been so great that we find it hard to keep them for you any longer. However, in consideration of our friendly business relations, we are prepared to wait for your L/C, which must reach us not later than October 5, 2002. If we again fail to receive your L/C in time, we shall cancel our Sales
Confirmation and ask you to refund to us the storage charges we have paid on your behalf.
Your cooperation in this respect will be appreciated.
Sincerely,
外贸邮件范文3
拒绝对方做独家代理商的要求
Dear Mr. Jones:
Thank you for your letter of 15th September.
As we are now only at the get-acquainted stage, we feel it is too early to take into consideration the matter of sole agency. In our opinion, it would be better for both of us to try out a period of cooperation to see how things go. Also, it would be necessary for you to test the marketability of our products at your end and to continue your efforts in building a larger turnover to justify the sole agency arrangement.
We enclose our latest pricelist covering all the products we handle within the framework of your specialized lines. We look forward to hearing from you.
Sincerely,
处理对货损的投诉
Dear Mr. Jones:
We have received your letter of 18th July, informing us that the sewing machines we shipped to you arrived in a damaged condition on account of imperfectness of our packing. Upon receipt of your letter, we have given this matter our immediate attention. We have studied your surveyor's report very carefully.
We are convinced that the present damage was due to extraordinary circumstances under which they were transported to you. We are therefore not responsible for the damage; but as we do not think that it would be fair to have you bear the loss alone, we suggest that the loss be divided between both of us, to which we hope you will agree.
Sincerely,
有关外贸邮件的范文
外贸邮件应该怎么写才能够吸引到客户的注意和回复呢?下面是我为你整理的有关外贸邮件的 范文 ，希望对你有用!
有关外贸邮件的范文格式
一、使用统一的信纸(邮件背景),好有公司的商标，主要产品的图片类别等等。外贸管理软件中可以自动设置档此、修改，再进行使用。
二、格式正确，统一，邮件主题合理，拼写无误。所有发给客户的邮件应该采用统一的格式。外贸管理软件可以帮助设置相应的格式与主题。
(1)邮件主题最好有公司名字等，比如公司名字是E_PORT，行业是PLASTIC，这封邮件的内容是给一款产品报价，那么主题可以写E_port Plastic/quotation of item A. 这样有一个好处，可以方便客户以及你自己以后查找给客户的信息，对于来往邮件很多的客户，开始的时候我往往要花很多时间去查找以前的报价以及 其它 资料，但是现在通过主题就很方便知道邮件大概内容是什么，节省很多时间。
(2)邮件正文两端对齐：对于段落很多的邮件，正文两端对齐会显得很整洁。
(3)第一封邮件最好写上Mr.或者Ms.某某，职位写SALES MANAGER等，不管你是不是经理，写上没关系，你职位高客户会觉得把他当回事，有好处。
(4)落款有公司标识以及详细联系资料
三、版面整洁，在OE里面将撰写邮件的字体，字号(10-12号比较好)都设置好，不要一会大字一会小字;也不要花花绿绿的，特别是不要全篇都是大写字母，会增加阅读的难度，让人反感。除非是对一些需要特别提醒客户注意的地方，可以用大写，加粗，特殊颜色等突出显示。
四、拼写无误，在每封邮件发出之前都应该利用拼写检查工具检查是否全部拼写无误。
五、表述准确，能够准确表达我方的观点，不要使客户产生任何的歧义，尽量避免有歧义的单词或者 短语 ，尽量避免使用 俚语 等。
六、详细，能够提供给客户非常详细的资料，回答他的问题，并将他没有问到的问题提出来。有时候你提出的问题会让客户觉得你很细心，很可靠而且非常专业。当然，详细并不是说一股脑的将所有东西都托盘清蠢改而出，应该学会在适当的时候谈适当的事情。
七、有条理，能够让客户清楚地明白邮件内容，谈完一件事再谈另外一件，混在一起会让人头晕。很多时候，用1，2，3，4等标出来你要说的东西会非常有用，客户很清楚就知道你要说或者问什么。
八、方式多样，比如配合作图说明，照片说明等，往往很多事情用语言很难说清楚，但是如果给一张图纸，或者一幅
照片，那就一目了然了。比如你说你如何玉树临风，说再多什么用，来张PP不就明白了?
九、及时，做到当天邮件当天答复，在收到邮件后应该马上整理出自己不能解决的技术问题，及时提供给技术部门或者供应商，要求他们在什么时候给予详细答复。养成一个好习惯，在早上收到邮件后，整答判理出哪些需要询问技术人员或者供应商的，将问题给他们后，再来回复能够回复的邮件。如果不能当天答复，给客户一个说明，为什么答复不了，并承诺一个明确的时间。
十、适时跟踪，一般客户都是同时询问很多的供应商，所以要适时提醒他你把他放在心里，并让他知道你在等待。比如公司有了什么技术改进或者新的产品开发，可以发送给很多客户，或许机会就在那里。外贸管理软件会隔一阶段以系统通知的方式提醒业务员，某个客户有多久没有跟踪联系了。
十一、学会维护和客户的关系，这个是最难的一点，同时也是最重要的，需要自己体会。坦诚对人，不要欺骗，基本的一点。适当的恭维也很有用。
有关外贸邮件的范文1
交易的第一步
1. 向顾客推销商品
Dear Sir:
May 1, 2001 Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.
Yours faithfully
2. 提出询价
Dear Sir:
Jun.1, 2001 We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..
Truly
3. 迅速提供报价
Dear Sir:
June 4, 2001 Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.
有关外贸邮件的范文2
交易的契机
4. 如何讨价还价
Dear Sir:
June 8, 2001 We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon.
Yours truly
5-1 同意进口商的还价
Dear Sirs:
June 12, 2001 Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.
Sincerely
5-2 拒绝进口商的还价
Dear Sirs:
June 12, 2001 Thank you for your letter of June the 8th. We regret that we cannotmeet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.
Truly
6. 正式提出订单
Dear Sir:
June 15, 2001 We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.
Truly
7. 确认订单
Dear Sir: June 20, 2001 Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.
Sincerely
8. 请求开立信用证
Gentlemen:
June 18, 2001 Thank you for your order No. 599. In order to e_ecute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.
Sincerely
9. 通知已开立信用证
Dear Sir:
June 24, 2001 Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fa_ when the order has been e_ecuted.
Sincerely
10. 请求信用证延期
Dear Sir：
Sep. 1, 2001 We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be e_pire before shipment. Therefore, please e_plain our situation to your customers and secure their consent to e_tend the L/C to Sept.30.
Sincerely
11. 同意更改信用证
Gentlemen:
Sept. 5, 2001 We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to e_tend the L/C up to and including September 30. Please keep us abreast of any new development.
Sincerely
交易的进行
12. 抱怨发货迟延
Dear Sirs:
Sept. 25, 2001 Concerning our order No. 599 for 200 mountain bikes, so far you have shipped only 50 bikes against the shipment. We are notifying you that we reserve our right to claim on you for the shortage, if it is confirmed. We have given our customers a definite assurance that we would supply the goods by the end of September. We hope you will look into this urgent matter.
Yours faithfully
12a. 处理客户的抱怨
Gentlemen:
Sept. 30, 2001 In response to your letter of Sept.25, we regret your complaint very much. Today we received information from Hong Kong that the remaining 150 bikes were on a ship that developed engine trouble and had to put into port for repairs. The trouble was not serious, and the vessel is now on her way. She would arrive at your place tomorrow or the ne_t day.
Truly
14-1 取消订货
Dear Sirs:
Oct. 2, 2001 We are sorry that causes completely beyond your control have made it impossible for you to keep the shipment date of Sept. 30. Since you have failed to uphold your end of the agreement, we find it necessary to cancel our order. Unfortunately, our buyers cannot wait indefinitely for the units. We are sorry that it is necessary to take such a drastic step.
Sincerely
14-2 谅解迟运原因
Gentlemen:
Oct. 2, 2001 We have received of your notice of delay of shipment due to mechanical troubles on the ship. We are pleased that the order is now on its way. Thank you for the notice. We are eagerly awaiting the ship's arrival.
Yours faithfully
有关外贸邮件的范文3
交易的尾声
15. 货物损坏 报告
Dear Sirs:
Oct. 4, 2001 Upon arrival of your shipment, the ship's agents noticed that case No. 5 was damaged and notified us. The number of articles in the case is correct according to the invoice, but the following articles are broken: (List of articles) As you will see in our survey report and of the ship's agents', that these units are damaged and quite unsaleable. Please send us replacements for the broken articles; we await your reply in due course.
Sincerely
16-1. 拒绝承担损坏责任
Dear Sirs:
Oct. 8, 2001 Thank you for informing us of the damaged shipment. Since the units were packed with the best of care, we can only assume that the cases were handled roughly. We therefore urge you to lodge your claim with the insurance company.
Sincerely
16-2. 承担赔偿责任
Gentlemen:
Oct. 8, 2001 As soon as we got your letter we got in touch with the packers and asked them to look into the matter. It appears that the fault lies with the packaging materials used. We have since corrected the mistake. We apologize for the oversight, and are sending a new delivery immediately.
Sincerely
17. 催要逾期货款
Dear Sirs:
Nov. 30, 2001 It has come to our attention that your payment is one month overdue. The units ordered were delivered to you on September 26 and were invoiced on September 30. Payment is due on October30. We look forward to seeing your remittance within a week.
Sincerely
18. 付清逾期货款
Dear Sirs:
Oct. 3, 2001 We have looked into the cause of the delay in payment and have found that our accounting department made an oversight in making your remittance. We are sorry for the inconvenience. The sum of US$ 20,000 has been sent to you by Telegraphic Transfer and should reach you sometime tomorrow.
Sincerely
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★ 英文外贸邮件范文
★ 外贸英语邮件格式范文
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★ 外贸英语口语
外贸邮件范文？
邮件是外贸人与客户沟通的常用方式，那么如何使用邮件从0到1的开发大客户呢？
先来看下面这封开发邮件，也许你也正在套用着相同或者相似的模版，赶紧刹车，别犹豫！
Hello Mr. Jame White
How are you? （分析：“How are you？”的使孙判用本身是没有问题的。虽然我们从小学就学习这样的问候方式，但是这句话在很多国家并不太常用。）
We know your company from the internet and we know that your market is in the LED lighting field in Poland. （分析：本句想表达的逻辑没有问题，但是写法和语法欠妥。“from the internet”会给人不尊重和被骚扰的感觉，可以改为具体的询盘。）
We would like to take this opportunity to introduce our company and products, this is Alice from ABC company, we are one of the largest manufacturer in this field in China, I hope to cooperate with your company. （分析：本句话的句式非常普遍，表达的内容也很笼统。如果公司真的是行业领军企业，可以使用一些实际的数据去证明。）
Please allow me to introduce our products to you, we have many items such as LED lamps, outdoors and indoors bulbs and LED strip. We have much experience in this field. I will give you more details about our products if you are interested in them. （分析：比较空泛的描述，给客户带来的感受不强烈。这部分可以考虑使用具体的数字来表达。）
We will offer you the best price and quality, please go to our website for more details, www.***.com （分析：第一次发邮件最好不要加上网址，防止被系统当成垃圾邮件拦截。）
Can you introduce your company to us, or your target products market, thank you. （分析：这句话岁弯不太妥当。第一次邮件客户没有义务也不会很愿意回答你的问题）
We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. （分析：本句较为空泛，没有实际的含义。）
Best Regards
Alice （分析：签名缺少内容。）
对于邮件内容，文中已经给出了一些分析。
虽然这封邮件在语法和句式上没有什么问题，并且在前几年可能可以被奉则雀改为“开发信经典模板”，但是如今这样毫无亮点的写法已经远远不能吸引现在的客户，邮件发出去后也不会有好的效果。
我们再来看看根据分析修改后的邮件：
Dear Jame
Hoping this email finds you well. （非常地道的美式问候语。）
We know your company is in the LED market from our customer data as the main distributor in European market. （“from our customer data”可能引起客户的思考：之前是否问过价格或拿过样品甚至很久之前是不是合作过。这样的话术不会给客户带来骚扰的感觉。）
We are specializing in LED lighting since 2008, our factory has the production capacity of 20000pcs bulbs with CE, Rohs every month, and the new items will be pushed every week from our ODM department. （用实际数据表明公司的地位与规模。）
Please contact me for any further information, free samples would be sent to you in our promotion seasons now. （该句有两个优点：1. 邮件通篇主动语态，但是这句话是被动语态，阅读起来可以让客户感觉到节奏的变化；2. “free samples”、“promotion seasons”刺激客户尽快联系索要样品或下单。）
Have a nice day!
Best Regards
Alice
Company
Tel/Whatsapp
Web
（结尾签名内容完整。）
修改后的邮件明显更加简练，同时话术表达在无形中引导客户进一步联系。
但是该邮件还是有些简单，在实际的邮件中，我们应该针对特定的产品与当前情况增添较为详细的内容。
邮件写作案例
这是一个美国客户，询问了我们一款电竞椅的价格。我们的业务员报价之后，客户没有反应，跟踪了几次依然没有回应。忽然有一天，客户问我们的工厂是不是在安吉，得到我们的确定后他说要来工厂参观拜访。
见面后，客户在工厂看了一番，没有留下名片就走了。客户回去后依旧没有任何动静，也不与业务员联系。
相信这样的场景很多外贸人都经历过。
经过各方面考量，我们还是决定继续跟踪这位客户。通过对客户进行背景调查后，我们了解到了客户的相关信息。同时我们也需要考虑到美国的实际情况。
以上述信息作为切入点，我们又给客户发了一封邮件，这次我们收到了回复。
Hi XX,
Hope this email finds you well.
Concerning the issue of that we export from other country to USA, we are still working on it with Haiti and Dominica free trade zone, the strategy way is ok, but we need confirm the details and make sure get the exact cost from China to their places.
We will have the full information at the end of this month, I will update to you in time. （客户回复：OK let me know what you find out, the only problem I see that is I am sure you know those are 2 countries WITHOUT any factories making anything related to furniture, so even if you can do the paperwork change, I believe that will NOT be accepted by USA customs, they know those are very poor small islands with no factories.）
By the way, the trade war may be stopped soon, we need to make some purchase plan in advance, otherwise every customer will place the orders in the same time, the factory will be very busy and postpone the delivery time too.（客户回复：I understand, but now we buy from 3 other gaming chair factories, so we do not need any new chairs, until after CNY, since we order a lot of stock to arrive before 12/31/2018.）
Have a nice day!
Best Regards Wishes
Ivan
从客户的回复中，可以提炼出三点：他与三家工厂在合作；现在不是他的采购期；2018年12月底之前他不需要电竞椅。
虽然没有成功签单，但是这封邮件也达到了想要的结果。我们收到了客户的回复并且知道了客户目前的情况，以及他的采购周期和时间。接下来就需要根据他给出的时间在合适的时候加强联系。
外贸促销信如何写？
这个网上有好多模版，关键是发对人，发之前好好分析一下网站什么的
写邮件告和其实是一个持续的过程
比如说Dear purchase manager,
thanks for your time and your kind attention.
i am angela from XX,which are specializing in manufacture ofXX.
Our products have got ISO9001:2000 certificate,we have been in the field for X years.
you can visit our web: attached a picture of our products.
Should any of these items be of interest to you, please let us know, We will be happy to give you details.
If you have interest in it, it's my pleasure to offer news to you regular.
Best regards,第一封要简单的写一下自己公司的一些情况
第二封注意跟踪那些有回袜敏盯执或者给你回复的邮件
注意节日时的问候等等
然后就是一些细节问题，图片，报价单的精美专业性拿磨等等都要自己在实际中体会
希望对你有些帮助，呵呵
中文推销邮件范文
随着网际网路应用的不断深入，电子邮件已经成为人们日常生活中不可或缺的一部分，并发挥着越来越重要的作用。下面是我为你整理的，希望对你有用!
1
XXX先生/女士，您好
新年快乐!
为庆祝公司成立两周年，本公司特地推出两款产品以成本价促销，回馈新老客户两年来的支援!
一，促销产品型号
A：ZWD120W55*3WLED植物灯
波长R630nm,B460nm,O:610nm,W:6500K，比例可选8:1,7:2,7:1:1,6:1:1:1使用其他灯珠价格另议。
B：SZD120W55*3WLED水族灯
波长，色温B：460nm,W:12000K，白光色温最高可以做到18000K,比例：B:W=25:30，B：W=30:25
,灯珠发光角度可选60/90/120°
二，促销价A：70USD，B：86USD
原件A：93USD，B：105USD
三，促销信饥时间：201X年1月1日—201X年-2月15日
四，售后服务：1本公司所有产品自购买日起质保两年，全球保修，如果产品本身出现质量问题，本公司负责所有的费用。
2非本公司的产品，我们也会安排工程师指导和协助维修。
五，产品制作细节：所有配件经品质部检验后投入生产，主要配件之间是拔插式连线，简易安全，方便拆卸，所有半成品点亮测试12小时，成品点亮测试24小时。促销产品所有灯珠加稳压二极体保护，充分保证产品的质量，灯珠工作温度48℃，散热良好，灯珠光衰低，寿命长达50000小时，电源的电容是红宝石品牌，寿命比普通电容长一倍，恒流电源，稳定安全!
六，促销时间内购买并付款的客户享有此优惠，过期购买原件出售!
七，xxx特别质量保证方式，为了让客户充分信任我们公司的产品质量和服务，
如果客户一次性下单单金额超过3万RMB，公司将给予客户5%的质量保证金，最高额度不超过1万RMB除促销产品外，这种质量保证方式滑野返，是全世界LED植物灯，LED水族灯行业内没有的!我们敢做这样的承诺是充分对自己产品质量的信任，和对客户最真诚实在的保证!质保期过后退回保证金，质保金投放时间：201X年1月1日--201X年1月1日.
祝你在新的一年身体健康，工作顺利!
最好的祝福!
XXX
深圳市xxx有限公司
网站：..........................
联络人：钟长明...........
邮箱：
手机：+86-13590271489
2
怎样写好推销邮件首次联络
现行的外贸沟通方式，大家主要是在用：电子邮件来和客人进行沟通的。我在这里就很多人常常不知道怎样写好第一封推销电邮给买家，及怎样来回复买家的查询邮件做些文字说明。
第一封外贸推销邮件在外贸业务中可能就如我们和陌生人交往时彼此之间留下的第一印象。有些人就能够给别人留下好印象，有些人给别人留下不好印象。这印象好与坏，其实我们每个人只要真正注意，也能够做到完满的结局。 那么，我们第一次和陌生人的买家邮件交往中怎样能给买家带来好的印象呢?我想，我们要做好这个最重要的准备工作：对自己的产品要百分百熟悉，特别是自己要推销的某种新产品，对其必须要做全方位的深入了解。我们不脊基妨问这些问题：这次我们要给买家介绍的是何种产品及推销该产品的哪个卖点?我们的卖点会不会是很多同行都在推销的?我们的卖点是不是现在这个客人需要的?或会不会是客人未来需要的?然后再来电函写作。在知道这些问题答案后，我们下面来研究写第一封英文函电时要注意哪些细节，哪些是比较适用的，有效的方法。
写第一封英文函电，首先我们必须有个好的标题。吸引买家注意的标题，这样买家才有可能开启看我们的邮件。就象我们第一次和人见面，要将自己装扮的漂亮点，帅一点，精神点一样，来吸引大家。哪些标题才算吸引人，我想大家不妨去看看Yahoo上的产品推销广告其实很多英文网站都可以看到，看看人家老外用何种标题来推销他们的产品的。仔细研究一下，我想就知道了。很简单，只要我们COPY他们自己习惯的做法就OK。 其次我们必须简单扼要，一目了然。推销的文字不要多，不要太长。记住：越简单越好。简单最美。但是不要因为简单而忘记自己产品的卖点。
通常我们是这样来写的： 第一段：简明扼要的告诉客人我们怎样得知他需求资讯，最好是一句话就OK。 第二段：简单扼要的告诉客人我们是该产品的专业生产商或供应商，我们有上乘质量及具有竞争力的价格。现特别推荐我们的新产品，畅销的一品种来给客人。最多不要超过两句话。 第三段：详细地描述所推荐产品，越全面越好。通常是对产品品名，效能，材料，FOB/CIF价格，产品规格，包装规格，技术引数，付款方式，生产时间，样品提供情况等每一环节要做详细介绍，但也不能太累赘。 第四段：希望能够得到客人的评价及回复，如有任何疑问，欢迎随时沟通，我们便在第一时间给予客人的回复。最好是一句话。
第五段：一句话，那就是我们公司的详细联络方式，最好含有公司的电子邮件地址，公司的网页。方便客人更好回复及更多对我们的了解。 而往往我们很多人问题就是太多的文字来说明我们自己的公司背景，其实这是很大的败笔。因为，买家每天收到很多推销邮件，很少有时间来研究你的公司背景。买家常常将繁琐的文字做垃圾邮件来处理，可能不看我们辛苦写的长长推销邮件。买家何时才会研究我们公司的背景呢?可能是在想和我们真正发生业务合同时，才会用时间研究我们公司的背景资料。一旦，买家研究我们公司的背景，可能那是一个好的讯息：买家可能要向我们购买产品了。然而，到这种地步不可能是第一封邮件能做到的，也不是第一封邮件要去做的。
3
怎么写推销邮件
大家都知道，做外贸业务员最常做的事就是写推销邮件。相信每一个业务员，无论是新人老人，都会遇到写了大量的推销邮件却石沉大海，回复很少。究竟怎样的推销邮件才能引起客户的注意，让客户回复，是我们大家共同面对的问题。就我个人的经验来看，一封成功的推销邮件从邮件的标题到内容，再到签名都是有技巧的。
第一， 邮件主题: 必须简单明了，并且一目了然。和我们一样，客户每天也收到大量的邮件，客户首先看到的除了发件人名称外就是标题。标题是吸引客户注意力的第一步，也是最关键的一步。一般尽量采用和产品相关的，比如"Titanium Dioxide"或者"Titanium Dioxide factory"或者"20 years experienced Titanium Dioxide producer" "TiO2 supplier from Canton Fair"等等。总之可以想很多种，但是避免雷同。需要注意的是还需要与正常给客户回复邮件的主题区别开。这样在整理删除推销邮件的时候可以清楚的分类，不会误删重要的回复邮件。
第二， 邮件正文: 目前大家采用的推销邮件大部分都是小推销邮件。就是针对某种产品写的推销邮件。具体内容在此就不多讲。在此指出一下新人刚开始写推销邮件时容易出现的小问题。
1，介绍的长但产品不够突出，缺乏关键词。很多人都习惯在第一段介绍公司，可能客户两三行还没看出你是做什么的。而且我们是中性推销，所以邮件内容最好突出产品效能，弱化公司资讯。其实客户看每一封信，都会习惯先扫几眼，如果你的信无法在两三秒内让客户明白你是做什么的。那么你是客户的话，你会回这样的邮件吗?所
以介绍的时候必须言之有物，简单明了，突出主题。此处可以和邮件的主题对应，突出你推销的产品。还拿钛白粉为例，可以说是二十年钛白粉工厂，先进的氯化法生产工艺，良好的遮盖力和着色力，经久耐用，已经得到全球三十多个国家上百个客户的检验，产品效能接近杜邦R902等等。另外，个人感觉邮件的第二行中间位置必须出现产品的关键词，用关键词吸引住客户去关注邮件的内容。整篇推销邮件中关键词可以加粗，换种颜色，甚至放大字号以达到醒目的效果。不过颜色上面注意不要选择红色。
2，推销邮件写的过长，句子也比较长，用一些书面化的词。其实很多客户也不是英语系国家的，太长的东西不仅罗嗦，也会让人本能的不想去看，太复杂客户也看不懂。我们要做的是用最简单的词让客户明白我们想向他传达的意思就可以了。尽量写的简单些。突出重点。平时可以多看看客户的回复，多学习学习客户对问题的表述方法。
3， 邮件喜欢新增图片。这也不是不可以。带图片会使推销邮件显得更生动。只是图片插入尽量不要用附件的形式，并且插入的时候先把图片的大小调整下，太大的图片很可能被伺服器遮蔽。
4， 对产品了解不详细。对产品的专业性了解非常重要，你卖一样东西，必须先了解才能更好的卖出去了。新人大部分对产品比较陌生，在推销某种产品的时候，最好对这个产品再深入了解下，比如原材料是什么，主流产地工厂在哪，市场价格，产能，生产工艺，主要市场。这样在推销的时候可以事半功倍。
5， 落款。因为是中性推销，下面不带公司名称。落款如果只留一个名字会显得比较单薄，可以带职务，邮箱，广告语，MSN等。虽然没有公司名称电话，但是也要看起来是一个整体。一封推销邮件写完之后，自己可以换位思考下，想想自己是客户，看到会不会回。也可以同部门之间互相看看。互相提提意见。毕竟众人拾柴火焰高嘛。
第三， 关于阅读回执的利用。推销邮件发的多了，会喜欢定阅读回执来判断客户是否读了邮件。但是也会发现很多客户虽然读了邮件却没有回复。这可能是多方面的原因造成的。比如暂时没有需求，比如你的推销邮件他不感兴趣。针对这种客户，可以再回访一遍给你"READ"的客户。这样也方便客户加深印象。我们部门以前就有同事的订单是在对READ的回访中跟踪出来的。回访的时候可以再换一种模式发封推销邮件。也可以问问客户看到了我们的邮件，近期有没有需求，此类产品的需求量是多少，采购周期是多久等等，甚至可以直接给客户报价。总之，一个客户资源要充分的利用。也没有客户是在第一封信后就下单的。
第四， 补充个题外话，经常有新人问怎么在网上开发客户。最简单也最有效的方法是每天发名片后，如果还有多余时间，不要急着换名片，把名片上有备注的客户邮箱放到GOOGLE中搜索一下，会有不错的收获.很多老业务其实现在也还是在用这种方法在找客户，与其去大范围去找国家黄页，大海捞针般的去找企业名录，不如踏踏实实利用好现有的名片资源。毕竟名片上的客户都是真实的，我们同事曾经交谈过的。由他们连结出来的客户大部分也都是有效的。
总而言之，业务推销是一个持续的过程，贵在坚持。量变引起质变。再多的技巧其实也都不如踏踏实实的多发些推销邮件。我们现有的客户资源那么多，当你每个月的量都达到上万封以后，成交只是个时间问题。希望以上对大家有所帮助，祝大家201X年多多出单。
